KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-13 09:25Core Viewpoint - Guizhou Moutai has officially released its 2026 market-oriented operation plan, focusing on product system, operation model, channel layout, and pricing mechanism to enhance market adaptability and pricing flexibility [1][6]. Pricing Mechanism - The company will establish a dynamic pricing adjustment mechanism for its self-operated retail prices, which will be market-oriented and executed in its iMoutai app and self-operated stores [1][6]. - The retail prices announced are consistent with the current market transaction prices, indicating a commitment to transparency and market alignment [1][6]. Channel Profitability - Guizhou Moutai will base its pricing on self-operated retail prices to scientifically calculate channel profit margins, determining dealer contract prices, agency fees, and consignment commissions [3][8]. - The new pricing system breaks away from the traditional "factory price" model, creating a "multi-price coexistence" dynamic pricing system that considers product characteristics, channels, and operation models [3][8]. Sales Model - Current sales practices involve a "pick-up" method where consumers order products through iMoutai and collect them from nearby specialty stores, which earn a commission from the manufacturer [4][9]. - This model aims to stabilize product pricing and create a win-win situation for manufacturers, dealers, and consumers by reducing price volatility [4][9].