“郑州女裤” 何以入选中国消费名品？ 年销700万条背后蕴含这些产业密码

Core Insights - Zhengzhou women's pants have gained a strong reputation nationwide due to their high-quality materials and accommodating designs, as expressed by loyal consumers [1] - The brand has been recognized as a regional brand in the 2025 China Consumer Name List, alongside "Xintang Jeans," highlighting its significance in the women's pants industry [2] - The industry aims to expand its market presence and innovate through new retail formats, such as lightweight profitable stores, and enhance its supply chain through collaborative models [2][3] Industry Overview - The Zhengzhou women's pants industry originated in the 1990s and has evolved significantly, with key brands like Meng Shuyah, Yalida, and Yiyang leading the market [3] - The industry has established a strong online presence, with Yiyang being the top seller in the women's pants category for 14 consecutive years, projecting a GMV of approximately 3 billion yuan and sales of around 7 million pairs by 2025 [2] - The upcoming 2025 China Pants Industry Conference will celebrate the 20th anniversary of the "China Women's Pants Look to Zhengzhou" initiative, reflecting on past achievements and future aspirations [3] Future Aspirations - The Zhengzhou women's pants industry aims to cultivate larger groups and expand into international markets, with a vision to transition from "China Women's Pants Look to Zhengzhou" to "World Women's Pants Capital" [4] - The industry is focused on innovation, collaboration, and a strong entrepreneurial spirit to achieve its goals, as emphasized by industry leaders [4]