精准施策推动“银发经济”健康有序高质量发展 进一步激发经营主体活力

Core Viewpoint - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service industry and promote the silver economy through systematic and targeted policy support, aiming to enhance the vitality of various elderly care service providers and optimize the development environment [1][3]. Group 1: Policy Measures - The measures include 14 specific initiatives across five key areas: brand building, supply-demand matching, technological empowerment, environmental optimization, and support for essential factors [1]. - A fair competitive environment is to be established by accelerating the classification reform of elderly care institutions and optimizing support policies for various types of operators [3]. - The Ministry of Civil Affairs will rationally determine the frequency, methods, and scope of administrative inspections for elderly care institutions, implementing a "double random, one public" regulatory approach to minimize interference with normal operations [5]. Group 2: Standards and Certification - The measures call for the establishment of national standards for elderly products and services, along with a certification system for silver products and services, including a mechanism for tracking certified information and a credit evaluation system [6]. Group 3: Support for Operators - By the end of 2025, there will be a total of 41,700 elderly care institutions in China, with private institutions (including privately-run non-enterprise units) accounting for 52.2% [8]. - The measures propose to regularly publish information on the elderly population, distribution and utilization of elderly care facilities, and support policy lists, providing robust support in terms of land, duration, and funding for elderly care service providers [9]. - There will be an optimization of the licensing process for elderly care institutions, encouraging cross-regional online processing of licenses and exploring the application of electronic licenses [11]. Group 4: Land and Funding Support - Support will be provided from land, duration, and funding perspectives to ensure stable operations of elderly care institutions, prioritizing land supply for elderly care facilities based on local aging population levels [13]. - The Ministry of Civil Affairs aims to resolve site issues for operators, ensuring that elderly care facilities have available land for construction and optimizing funding support through various subsidies [15]. Group 5: Market Demand and Supply Matching - The measures emphasize the establishment of supply-demand matching platforms, encouraging e-commerce platforms and large supermarkets to create dedicated areas for silver consumption [16][18]. - There is a push to support the development of specialized medical accompaniment services for the elderly and promote the use of mobile bathing services in communities [17]. - The Ministry encourages the creation of unique shopping experiences for elderly products and the optimization of e-commerce platforms to cater to the elderly demographic [20].