贵州茅台将建立自营体系零售价格动态调整机制

Core Viewpoint - Guizhou Moutai is implementing a market-oriented transformation of its marketing system, focusing on consumer needs and market demand through a dynamic pricing adjustment mechanism for its self-operated retail system [1] Group 1: Product and Operational Strategy - The company has approved the "2026 Guizhou Moutai Market-Oriented Operation Plan" during its board meeting, which includes aspects such as product system, operational model, channel layout, and pricing mechanism [1] - The operational model will be guided by market conditions, aiming to create a self-operated retail pricing mechanism that is "responsive to market changes and relatively stable" [1] Group 2: Pricing Mechanism - The current retail prices in the self-operated system are already being implemented in the iMoutai platform and self-operated stores [1]