Hua Xia Shi Bao·2026-01-13 10:21Group 1 - The core viewpoint of the article highlights Longfor Group's strong performance in 2025, achieving a total contract sales amount of 63.16 billion yuan and a sales area of 5.186 million square meters, despite a challenging real estate market in China [2] - Longfor Group's operational revenue reached approximately 28.54 billion yuan, marking a historical high, with operational business revenue at about 15.19 billion yuan and service business revenue at around 13.35 billion yuan [2] - In 2025, Longfor's residential products demonstrated significant influence in key cities, ranking among the top five in seven cities and achieving top positions in Chongqing and Guiyang, while entering the top ten in 14 cities nationwide [2] Group 2 - In the operational business segment, Longfor successfully added 13 shopping centers and continued to upgrade existing commercial properties [3] - The asset management division, including the long-term rental apartment brand "Guan Yu," had 127,000 operational units by the end of 2025, and the new vibrant street brand "Huan Si" launched in four cities [3] - Longfor's service business acquired several landmark projects and leveraged digital technology to enhance service quality, with the "Longfor Longzhizao" brand achieving a new construction area of 13.87 million square meters and a sales amount of 20.62 billion yuan [3] Group 3 - Huatai Securities expressed optimism about Longfor Group, noting the potential for value release in commercial real estate, service business growth driven by technology, and the recovery dynamics in the development sector [4] - The company has maintained a compound annual growth rate of approximately 14.1% in shopping mall operational area since 2022, supporting rental income growth [4] - Technology empowerment is seen as a critical future growth point for Longfor, contributing to excess profit margins in the service sector [4]