营收超1700亿元！浦东文创出海迈向“全球共创”

Core Insights - The article highlights the rapid growth of China's cultural industry, particularly in the context of cultural products going global, with Shanghai as a key player in this transformation [1][2][5]. Group 1: Cultural Products and Globalization - Shanghai serves as a vibrant hub for cultural exchange, blending traditional elements with modern creativity, attracting international tourists [1]. - The overseas revenue from China's cultural industry, especially in gaming and online literature, has seen significant growth, with self-developed games generating $20.45 billion (approximately 143.06 billion RMB) in overseas sales, marking a 10.23% year-on-year increase [2]. - The online literature sector is also expanding, with projected overseas revenue of 4.815 billion RMB in 2024, reflecting a 10.68% growth [2]. Group 2: Industry Transformation - The cultural industry's evolution is marked by a shift from mere content translation to a more integrated approach involving local creators and global co-creation [3]. - The CEO of a leading online literature company notes that the industry has progressed through three stages: translation, platform establishment, and global co-creation, enhancing the value of Chinese IP in international markets [3]. - The focus has shifted from simply exporting content to creating mechanisms and platforms that foster deeper engagement with global audiences [3][4]. Group 3: Ecosystem Development - The establishment of supportive regional policies, such as those from Shanghai's Pudong New Area, has been crucial in facilitating cultural enterprises' international expansion [5]. - These policies provide comprehensive support, including investment, cross-border finance, and legal services, enabling cultural companies to focus on creativity and overseas growth [5]. - The cultural industry is increasingly leveraging local insights and experiences to enhance its global operational capabilities, moving towards simultaneous global launches of products [7]. Group 4: Local Adaptation and Global Strategy - Local teams are essential for cultural companies to effectively engage with overseas markets, adapting strategies to fit regional preferences and cultural nuances [7][8]. - The gaming sector exemplifies this trend, with companies developing products from a global perspective to ensure broader acceptance among international users [7]. - The integration of local cultural elements into products, such as the incorporation of Chinese folklore in games, helps bridge cultural gaps and enhances user engagement [8]. Group 5: Collaborative Efforts and Industry Events - The cultural industry's success relies on collaborative efforts across the entire value chain, from content creation to local operations [10]. - The establishment of a micro-short drama export base in Pudong aims to create a comprehensive ecosystem for the micro-short drama industry, facilitating cultural exchange and innovation [11]. - Major international events hosted in Pudong, such as ChinaJoy and various esports tournaments, further enhance the region's role as a key platform for cultural dissemination [13]. Group 6: Future Outlook - The cultural industry in Pudong is poised for a critical transformation, shifting from scale expansion to quality enhancement, driven by digital innovation and consumer upgrades [13]. - The region's cultural creative industry comprises 603 enterprises, employing 77,000 people and generating a total revenue of 172.8 billion RMB, indicating a robust growth trajectory [13].