“四化”战略引领，双汇打造肉类行业高质量发展新样本

Core Viewpoint - The article emphasizes the strategic transformation of the meat processing industry in China, particularly focusing on Shuanghui's initiatives to enhance its supply chain and digital capabilities in response to the evolving manufacturing landscape and consumer demands [1][5]. Group 1: Industry Transformation and Strategic Positioning - The "14th Five-Year Plan" encourages the upgrade of manufacturing through technological transformation, promoting smart, green, and service-oriented manufacturing [1]. - Shuanghui is responding to the industry's transformation by implementing a strategy focused on "industrialization, diversification, internationalization, and digitalization" [1]. - The company aims to stabilize its raw material supply by extending its operations upstream into poultry production, addressing the challenges of market volatility and fragmented supply [2][4]. Group 2: Investment in Poultry Industry - During the "14th Five-Year Plan" period, Shuanghui invested 5.898 billion yuan to establish three modern poultry bases, creating a comprehensive supply chain from feed production to product sales [2]. - Shuanghui's annual output capacity for broiler chickens has reached 300 million, positioning it among the top three in the country for self-breeding and self-raising [2]. Group 3: Digital Transformation - Shuanghui is integrating digital technologies such as IoT, big data, and AI into its poultry farming operations, transforming traditional farms into "digital factories" [4][8]. - The company has invested significantly in upgrading its slaughtering and processing facilities to enhance efficiency and ensure product safety through digital management systems [9][10]. - A digital transformation committee was established to oversee the integration of digital technologies across all operations, marking a systematic approach to digitalization [9][10]. Group 4: Expansion into the Food Service Sector - Shuanghui is focusing on the growing demand for high-quality, convenient dining options by enhancing its food service business, which has become a key growth driver [5][6]. - The establishment of a dedicated food service division aims to create a leading supply chain platform for food service, responding to the trend of industrialized dining [5][6]. - The company has developed a range of products, including ready-to-eat meals, to cater to the evolving preferences of consumers [5][6]. Group 5: Multi-Channel Strategy - Shuanghui is adopting a multi-channel strategy to connect with diverse consumer segments, including partnerships with major retailers and leveraging e-commerce platforms for rapid delivery [12][13]. - The company is utilizing data-driven insights to optimize its product offerings and marketing strategies, enhancing its ability to meet consumer demands effectively [12][13]. - Innovative marketing approaches, such as live cooking demonstrations on social media, are being employed to engage younger consumers and reshape brand perception [12][13].