双循环格局下的样本力量，悦达起亚2025的增长韧性从何而来

Core Insights - The global automotive market in 2025 has evolved beyond mere product competition into a multi-dimensional restructuring concerning technology, value logic, and ecological layout, with the modern Kia Group achieving record global sales of over 3.135 million units, a 2% year-on-year increase, marking its highest record in 82 years [1] - In the Chinese market, Yueda Kia has demonstrated resilience amid the challenges faced by joint venture brands in the transition to new energy, achieving a total sales volume of 253,964 units, a 2.3% year-on-year increase, and breaking the myth of stagnation in growth for joint venture brands [3] - Kia's growth resilience is underscored by a healthy operational structure that relies on sustainable growth driven by brand and product strength rather than short-term promotions, with cumulative sales exceeding 6.6 million units in China over 24 years [4] Group 1: Resilience and Strategy - Kia's strategic focus on enhancing core competencies, including brand renewal, product upgrades, service optimization, and export expansion, has allowed it to maintain stability in a challenging market environment [6] - The company has successfully added over 60 new sales outlets and achieved profitability for over 60% of its dealers, with a low inventory index of 1.2, significantly better than the industry average [6] - The brand's commitment to long-term value over short-term sales data is reflected in its robust dealer ecosystem, which enhances brand penetration and user experience [6] Group 2: User-Centric Value Competition - Yueda Kia's "oil-electric parallel" strategy addresses diverse consumer needs by maintaining a strong foundation in fuel vehicles while gradually advancing electrification [7] - The company has invested 180 million yuan to upgrade its intelligent manufacturing plant in Yancheng, ensuring that products meet global quality standards [7] - The new models, such as the EV5 and the updated Seltos, showcase the company's ability to meet user demands through innovative design and competitive pricing strategies [9] Group 3: Service and Brand Development - Yueda Kia emphasizes a user-centered approach throughout the customer lifecycle, achieving high satisfaction ratings in after-sales service, with a score of 799, surpassing the average of mainstream brands [11] - The brand's commitment to social responsibility is evident through its significant contributions to community projects, reinforcing its identity beyond just an automotive manufacturer [11] - The company's marketing strategy, including sponsorships and community engagement, strengthens its brand value and connection with consumers [11] Group 4: Global Competitive Landscape - Yueda Kia's dual sales strategy of simultaneous domestic and international operations has proven effective, with significant export achievements, including the milestone of 500,000 vehicles exported [12] - The company's global strategy is supported by local market insights that enhance product iterations, exemplified by the EV5 model designed by a Chinese team [14] - Kia's global marketing collaborations and cost advantages from Chinese manufacturing contribute to its competitive edge in the global automotive industry [14] Conclusion - Yueda Kia's achievements in 2025 serve as a model for joint venture brand transformation, demonstrating that resilience and potential lie in a commitment to long-term strategies, user-centric value, and global resource collaboration [18] - The company is poised to continue its steady progress in the high-quality mobility sector, leveraging its strong market position and core competencies to deliver superior products and services to consumers [18]