智能家居2026：停止“概念竞赛”，应用场景向户外延伸

Core Viewpoint - In 2026, the Chinese smart home industry is transitioning to high-quality development, focusing on pragmatic innovation and ecological collaboration, moving away from mere concept hype to real-world problem-solving and full-scene applications [1][4]. Industry Trends - The global smart home industry has entered a mature development phase characterized by "pragmatic innovation + ecological collaboration," with a shift from product price competition to technology standard authority and local ecological integration [1]. - At CES, over a thousand Chinese companies showcased products that extend beyond traditional core areas like living rooms and kitchens to include outdoor spaces such as courtyards and swimming pools, emphasizing "pragmatic innovation, ecological collaboration, and green low-carbon" features [2]. Full-Scene Innovation - The industry has shifted from a "concept competition" mindset to a focus on real user needs, with Chinese companies prioritizing practical solutions in their product designs [4]. - Innovations in core living room products, such as Hisense's 110-inch Mini LED TV and TCL's 115-inch giant screen TV, address installation challenges and enhance user experience through optimized designs [4]. Globalization and Market Strategy - Chinese smart home companies are moving beyond simple product exports to compete in high-end technology sectors, leveraging core technological breakthroughs to capture market share [6]. - Hisense has solidified its global leadership in the 100-inch and above TV market, showcasing advanced technologies that outperform competitors in brightness and color accuracy [6]. Policy and Compliance - The high-quality development of the smart home industry is supported by domestic policies that stimulate demand and promote technological innovation, while international regulations push for sustainable practices [9]. - Policies such as the equipment update and trade-in programs are crucial for activating domestic demand and driving industry upgrades, with smart home products included in subsidy programs [9]. Standardization and Interoperability - The establishment of a unified standard system is a key focus of policy efforts, facilitating Chinese companies' participation in global competition and enhancing product compatibility [9][10]. - At CES, products from companies like Hisense, TCL, and Ugreen demonstrated support for major protocols like Matter and OLA, improving user experience and reducing development costs [10].