贵州茅台(600519.SH)：董事会审议通过《2026年贵州茅台酒市场化运营方案》

Core Viewpoint - Guizhou Moutai (600519.SH) has announced a new marketing operation plan for 2026, shifting from a traditional sales model to a multi-dimensional collaborative marketing system to better meet consumer demand [1] Group 1: Marketing Strategy - The company will transition from a "self-sale + distribution" model to a more complex system that includes "self-sale + distribution + agency + consignment" [1] - A five-channel layout will be established, including wholesale, offline retail, online retail, catering, and private domain [1] - The new strategy aims to integrate online and offline channels, enhancing efficiency and consumer engagement [1] Group 2: Pricing Mechanism - The company plans to implement a dynamic adjustment mechanism for retail prices based on market conditions, ensuring a "market-responsive and relatively stable" self-operated pricing system [1]