上海发布28条新政促消费

Core Insights - Shanghai has introduced a new policy document aimed at enhancing service quality and boosting consumption, marking a shift from short-term stimulus measures to a long-term strategic focus on service and consumption interlinkage [2][3] Group 1: Policy Measures - The new measures consist of 28 policy initiatives designed to optimize supply and expand consumption, fostering new growth points in service supply and consumer demand [2][3] - The focus is on systemic interlinkage, emphasizing quality competition on the supply side and signaling a clear policy direction to promote consumption through quality [2][4] Group 2: Economic Context - The service sector and consumption in Shanghai have shown positive growth trends, with service value added increasing by 5.9% and retail sales of consumer goods growing by 5% in the first eleven months of 2025, both surpassing national averages [3][4] - The interlinkage between service and consumption is seen as essential for stabilizing growth and supporting domestic demand [3][4] Group 3: Industry Focus - The policy targets six key industries: finance, information services, transportation, cultural and entertainment services, life services, and inspection and certification, which together account for about 60% of Shanghai's service sector value added [5][6] - Financial innovation is highlighted as a crucial driver for consumption and industry growth, with an emphasis on integrating consumption scenarios with financial products [5][6] Group 4: Consumer Experience Enhancement - The measures aim to enhance the quality and diversity of life services, including the establishment of employee-based housekeeping companies and the promotion of "no companion care" services in medical institutions [7][8] - The document outlines initiatives to improve brand certification, standard systems, and inspection services, aiming to enhance consumer trust and service quality [8] Group 5: Implementation Strategy - The Shanghai government plans to ensure effective implementation of the measures by coordinating service supply with consumer demand and creating a conducive policy environment [9][10] - Emphasis is placed on cross-departmental collaboration to avoid policy fragmentation and to establish a dynamic evaluation mechanism for monitoring policy effectiveness [10]