炸鸡界的王牌对决!先优食品“四大天王炸鸡”组合出道,横扫味蕾江湖
Zhong Guo Shi Pin Wang·2026-01-13 11:15

Core Insights - The semi-finished food ingredient industry is experiencing explosive growth driven by consumption upgrades and the industrialization of the catering sector, with the frozen food market in China expected to exceed 200 billion yuan by 2025 [1] - The "Four Kings Fried Chicken" product line launched by Qingdao Xianyou Food represents a strategic response to market demands for high-quality, differentiated products, catering to both B-end restaurants and C-end household consumers [1][4] Industry Trends - The frozen fried chicken market is transitioning from a focus on quantity to quality, with consumers increasingly valuing authenticity, taste complexity, visual appeal, and brand innovation [4] - Catering establishments are prioritizing product stability, efficiency, and flavor differentiation to build brand loyalty in a competitive landscape [4] Product Overview - The "Four Kings Fried Chicken" series includes four distinct flavors: Korean Seoul Fried Chicken, Cherry Blossom Fried Chicken, Seaweed Fried Chicken, and New Black Gold Chicken Nuggets, each designed for specific consumer experiences and occasions [7] - Each product features unique attributes, such as the Korean Seoul Fried Chicken's modern take on traditional flavors and the Cherry Blossom Fried Chicken's visually appealing pink coating for seasonal marketing [7] Company Strengths - Qingdao Xianyou Food has a robust R&D and production framework, collaborating with several universities and holding over 20 patents to drive product innovation and quality upgrades [9] - The company employs advanced production lines from Japan and Germany, achieving an annual production capacity of 150,000 tons, ensuring stable supply and consistent quality [9] - A stringent quality control system certified by ISO9001, ISO22000, and HACCP ensures traceability from raw material sourcing to finished products [9] Future Direction - The launch of the "Four Kings Fried Chicken" is set to elevate the frozen fried chicken industry into a new phase of quality competition, aligning with the company's mission to enhance flavor experiences globally [12] - The company aims to focus on health, scene-based marketing, and brand enhancement, leveraging its R&D capabilities and market insights to establish itself as a benchmark for high-quality development in the frozen food sector [12]

炸鸡界的王牌对决!先优食品“四大天王炸鸡”组合出道,横扫味蕾江湖 - Reportify