TENCENT(HK:00700) Xin Hua Cai Jing·2026-01-13 11:22Core Insights - The global mobile game market is projected to reach $82.3 billion in 2025, with a year-on-year growth of 1.3% [1] - Chinese mobile game publishers maintain a strong market position, generating $23.3 billion in revenue, accounting for 35% of the total revenue of the top 100 publishers globally [1] - The growth of the mobile game market is characterized by structural opportunities, particularly in the merging game genre, which saw a significant increase of 95% to $2.4 billion [2] Group 1 - Tencent remains the top global mobile game publisher, with flagship titles like "Honor of Kings" and "Peacekeeper Elite" contributing to stable revenue, exceeding $2 billion in annual income for "Honor of Kings" [1] - The new shooting game "Delta Force" from Tencent has shown significant revenue growth, becoming a key driver for the company's annual income [1] - The merging game genre is highlighted as a major growth area, with companies like Didi Interactive and Lemon Microfun achieving revenue increases of 87% and 165% respectively, propelling them to the second and fourth positions among Chinese publishers [2][3] Group 2 - The global strategy mobile game market grew by 20% in 2025, surpassing $20 billion, driven by the trend of gameplay fusion [2] - New entries in the overseas revenue rankings include games that combine strategy and shooting elements, indicating a successful adaptation to market demands [2] - Companies like Zhe Paper Network and Giant Network have also seen significant revenue growth through innovative content updates and new game releases, with Zhe Paper's "Love and Deep Space" achieving a 44% increase [3]