在博物馆认草药、制作中药香囊,入境游客爱上中医沉浸游
Sou Hu Cai Jing·2026-01-13 11:28

Core Viewpoint - The Chinese government is promoting traditional Chinese medicine (TCM) as part of its tourism strategy to attract foreign visitors, with specific policies aimed at enhancing service consumption in the sector [1] Group 1: Policy Implementation - The Ministry of Commerce and nine other departments issued policies to leverage traditional cultural resources, including TCM, to create unique tourism experiences for foreign tourists [1] - Regions like Hainan and Sichuan are seeing an increase in TCM-related facilities becoming popular among inbound tourists [1] Group 2: Tourist Experiences - The Sichuan Traditional Chinese Medicine Museum showcases over 50,000 unique medicinal materials and specimens, providing a distinctive experience for international visitors [3] - A Russian student shared a personal connection to TCM through family traditions, highlighting the cultural significance and appeal of the museum [5] - In Sanya, a group of tourists from various countries is enjoying a "tourism + health" product that combines climate wellness and TCM therapies [7] - A tourist expressed satisfaction with the acupuncture and massage experiences, noting the comfort and enjoyment derived from learning TCM practices like Tai Chi [9] Group 3: Educational Engagement - In Hangzhou, Bulgarian tourists participated in a hands-on experience of making herbal sachets, learning about the properties of various aromatic herbs [11] - A Bulgarian tourist remarked on the impressive nature of TCM, emphasizing its natural qualities and the extensive range of herbs encountered during the visit [13]

在博物馆认草药、制作中药香囊,入境游客爱上中医沉浸游 - Reportify