SAIC MOTOR(SH:600104) Xin Lang Cai Jing·2026-01-13 11:33Core Insights - In 2025, SAIC Motor Corporation achieved significant growth, selling 4.507 million vehicles, a 12.3% increase year-on-year, and maintaining its position as the leading player in the domestic automotive industry [1][28] - A notable internal transformation occurred, with sales of self-owned brands reaching 2.928 million units, a substantial 21.6% increase, marking a historic high of 65% in total sales share [3][28] - The company's strategic focus on self-owned brand development and technological breakthroughs in smart electric vehicles is validated by market performance, indicating a successful transition from joint ventures to self-owned brands [5][30] Market Recognition - SAIC Motor's return to the SSE 50 Index in 2025 signifies a re-evaluation of its growth logic and intrinsic value by the capital market, reflecting a shift in focus from traditional manufacturing scale to sustainable high-quality development potential [6][30] - The return to the SSE 50 is seen as a "trust ticket" for future expectations, confirming that SAIC has successfully navigated its transformation [6][30] User Engagement and Product Innovation - The company is set to welcome its 100 millionth user in 2026, marking a significant milestone in its user-centric approach [7][31] - SAIC showcased a "cluster of blockbuster" products in 2025, demonstrating its capability to create star products across various market segments [7][31] Brand Highlights - The launch of the new generation of Zhiji LS6, featuring the "Star Super Range System" with a class-leading range of 1508 km, exemplifies SAIC's ability to establish a high-end intelligent electric brand [8][34] - The MG4, launched in August 2025, achieved over 10,000 deliveries for four consecutive months, driven by innovative technologies and a strong marketing strategy [11][35] - The Roewe M7 DMH, equipped with the latest DMH 6.0 hybrid system, addresses key consumer pain points with impressive range and fuel efficiency, solidifying its reputation as the "King of Family Cars" [14][38] - The launch of the SAIC Shangjie H5, developed in collaboration with Huawei, showcases a successful integration of smart travel solutions and manufacturing quality [17][41] Systematic Support for Innovation - SAIC's ability to produce multiple successful brands simultaneously is attributed to a robust systemic support structure that facilitates the "batch incubation of blockbusters" [20][44] - The company's comprehensive reform strategy aims to integrate management across passenger and commercial vehicle sectors, enhancing resource allocation and market responsiveness [21][45] - A focus on technology-driven and user-oriented product development has led to significant R&D investments, resulting in products with distinct technological features [23][47] Strategic Partnerships and Global Expansion - SAIC's strategic partnerships with leading tech companies like Huawei and OPPO enhance its technological capabilities and address gaps in smart vehicle features [24][48] - The company's global strategy has evolved to include localized R&D, production, and marketing, expanding its market reach and potential for blockbuster products [25][49] Future Outlook - SAIC's transformation serves as a model for upgrading traditional manufacturing in China, emphasizing strategic determination, technological resilience, ecological collaboration, and organizational vitality [26][50] - The company is positioned to lead the automotive industry towards a new phase of productivity, transitioning from scale leadership to quality leadership [26][50]