VSBLTY Announces 5,300 Store Expansion Of Joint Venture Partner Winkel Retail Media Network In LATAM

Core Insights - VSBLTY Groupe Technologies Corp. is expanding its Winkel Retail Media Network in Latin America, particularly in Mexico, by adding 5,300 stores, which will significantly enhance advertising reach at the Point of Sale [1] - The expansion is expected to triple the total number of stores in the network and accelerate revenue growth for Winkel Media by approximately 30% [1] - Winkel Media's CEO highlighted that leveraging existing infrastructure will improve profit margins by 25% or more, while also providing critical Point of Sale data for better ROI and inventory management [2] Group 1 - The joint venture includes partners such as ABInBev and Retailigent, focusing on building the largest in-store media network in Latin America, covering Mexico, Peru, and Colombia [1] - The strategic growth will enable the company to increase both direct and programmatic advertising sales, with potential monthly sales increases of up to 35% due to effective brand advertising [3] Group 2 - Winkel Media is recognized as a pioneer in retail digital out-of-home (DOOH) networks in Latin America, utilizing advanced facial detection technology to gather demographic data on customers [5] - The company provides data dashboard reports with custom KPIs, offering unique insights that enhance commercial strategies for brands [5]