Core Insights - The research by TVision confirms that App Science's audience segments, utilized in Sabio campaigns, achieve higher attention levels compared to the average for Connected TV (CTV) during the same period [1][2] Group 1: Campaign Performance - Campaigns for a telecommunications company using App Science's audiences consistently surpassed CTV averages for both attention and attention-to-duration metrics [2] - Sabio-placed inventory was more frequently viewed in co-viewing situations compared to "premium" inventory, with a 4% increase for hybrid SVOD/AVOD and an 8% increase for AVOD apps [4] Group 2: Audience Segmentation - The campaigns employed various exclusive App Science audience segments, including Hispanic adults, tech enthusiasts, Baby Boomers, and Android users, paired with Spanish-language creative, which was crucial for enhancing attention metrics [3] - App Science connects mobile device and CTV streaming data from over 1 billion device IDs and maintains a household graph of 80 million U.S. households, representing 70% of all streaming households, ensuring diverse audience engagement [6] Group 3: Measurement and Metrics - TVision's CTV Campaign Measurement solution provides detailed person-level data, including presence in the room, co-viewing, and attention metrics, ensuring comprehensive measurement across numerous CTV apps and millions of viewing sessions [7] - The attention-to-duration ratio for Sabio's inventory was reported to be as high as 3% above CTV averages for the same timeframe, indicating effective ad placements [4][5]
App Science™ Audiences Outperform CTV Industry For Attention