B站2026 AD TALK营销伙伴大会：AI全面向实赋能

Core Insights - Bilibili (B站) has experienced over 20% growth in overall advertising revenue for 11 consecutive quarters, driven by high-quality content that influences consumer mindset and brand impact [1][2] - The company introduced four major marketing scenarios and five marketing tools at the 2026 AD TALK marketing partner conference, emphasizing the integration of AI technology into marketing strategies [1][9] Group 1: User Engagement and Content Strategy - Bilibili has 117 million daily active users, with an average usage time of 112 minutes per day, indicating strong user engagement [2] - Over 87% of platform users are likely to purchase a product that aligns with their interest circles, showcasing the platform's ability to connect brands with users [2] - The platform hosts over 7,000 interest circles, facilitating diverse content that helps brands transition from being "seen" to "remembered" [2][8] Group 2: Marketing Effectiveness - By 2025, 24% of brand advertisements will be featured on Bilibili's weekly must-watch list, highlighting the platform's growing influence in brand marketing [2] - Successful case studies include A2 milk and COLMO's new product, which effectively engaged the target audience through creative content [2][5] Group 3: AI Integration in Marketing - Bilibili's marketing strategy for 2026 will see a comprehensive integration of AI, enhancing advertising effectiveness and stabilizing the conversion process [9] - The company aims to lower the creative production threshold and improve the intelligence of ad placements through AI-driven solutions [9]