3 6 Ke·2026-01-13 12:09Core Viewpoint - Zhao Changjiang, former general manager of BYD's Tengshi brand, has joined Zhijie Auto as executive director and executive vice president, aiming to create a user-centered global benchmark smart brand [1][3]. Group 1: Company Developments - Zhijie Auto is a joint venture brand launched by Chery Automobile and Huawei, currently offering two models with a new MPV model set to launch soon [3]. - Zhao Changjiang has been appointed to lead brand building and market sales for Zhijie, following his departure from BYD after nearly 16 years [3][4]. - Under Zhao's leadership, Tengshi's sales network expanded to over 600 stores by October 2022, laying a solid foundation for brand development [6]. Group 2: Market Performance - Tengshi's monthly sales have fluctuated around 10,000 units, with the D9 model being the main contributor, while other models like N7 and N8 have underperformed with monthly sales in the dozens to hundreds [6]. - As of October 2022, Tengshi's monthly sales were reported at 8,575 units, significantly lower than BYD's other brand, Fangchengbao, which exceeded 30,000 units [6]. Group 3: Strategic Adjustments - To enhance Zhijie's market performance, Chery and Huawei have made several adjustments, including establishing an independent Zhijie division and upgrading it to a standalone company in January 2025 [7][8]. - A strategic cooperation agreement signed in August 2025 will see over 10 billion yuan invested and a dedicated R&D team of 5,000 people, focusing on building a proprietary sales network for Zhijie [8].