B站举办2026营销伙伴大会，以深度心智助力品牌长效增长

Core Insights - Bilibili (B站) has positioned itself as a crucial platform for brands to overcome growth bottlenecks and achieve sustainable business development through high-quality content [1] - The platform's advertising revenue has seen over 20% growth for 11 consecutive quarters, significantly outpacing the overall market [1] Group 1: Marketing Strategies and Tools - Bilibili introduced four major marketing scenarios and five marketing tools aimed at enhancing brand engagement and marketing efficiency [1] - The AI-driven marketing strategy center "Bilibili Bid" will be open for self-application by merchants, integrating AI technology into all marketing processes [1][4] - The platform's marketing capabilities are designed to support brands at various stages, from pre-campaign insights to post-campaign data feedback [4] Group 2: User Engagement and Community - Bilibili has 117 million daily active users, with an average usage time of 112 minutes, indicating strong user engagement [2] - Over 87% of Bilibili users are likely to purchase a product that aligns with their interest circles, showcasing the platform's effective user-brand connection [2] - The platform hosts over 7,000 interest circles, facilitating diverse content that helps brands transition from being "seen" to "remembered" [2] Group 3: Content and Brand Integration - Successful brand campaigns on Bilibili leverage engaging content and influential creators to resonate with users emotionally [3] - The platform's annual events, such as the New Year's Eve gala, serve as significant cultural touchpoints that enhance brand visibility and emotional connection with young audiences [5] - Bilibili fosters a community of high-quality creators who engage with users, establishing a long-term brand loyalty among younger demographics [6]