年节盛事“氛围担当”赶制订单生产忙 花灯非遗技艺焕发新活力、闯出大市场

Group 1: Industry Overview - The production and sales of lanterns have entered a peak season ahead of the Lunar New Year, with the lanterns symbolizing festivity and joy [1] - The Gaocun Village in Shijiazhuang, Hebei, known as the "First Village of Chinese Palace Lanterns," produces approximately 100 million pairs of palace lanterns annually [3] - The Gaocun Palace Lantern industry has created over 30,000 jobs and has a significant impact on nine surrounding townships [7] Group 2: Cultural Heritage and Innovation - The Gaocun Palace Lantern is recognized as a provincial intangible cultural heritage, involving 56 traditional processes in its production [4] - Young artisans are using live streaming to promote traditional craftsmanship, making the art of lantern-making more accessible and appealing to a broader audience [4][6] - The industry has evolved from traditional designs to include various shapes and styles, incorporating elements of modern design and cultural themes [7][12] Group 3: Market Expansion and Economic Impact - The annual output value of the Gaocun lantern industry is approximately 2 billion yuan, reflecting its robust market presence [19] - The establishment of a cultural and creative research institute aims to foster innovation in the intangible heritage sector [15] - The lantern industry has successfully expanded its market reach both domestically and internationally through trade fairs and product diversification [15][17] Group 4: Technological Integration - New technologies, such as sound and light integration, have been applied to lantern designs, leading to innovative products like color-changing lanterns that can connect via Bluetooth [10] - Collaborations with educational institutions are driving product development, resulting in a diverse range of offerings that cater to modern consumer preferences [12] Group 5: Other Regional Developments - The Zigong Lantern Festival in Sichuan is nearing completion, with 90% of the setup finished, showcasing the region's commitment to preserving traditional craftsmanship while embracing modern themes [20][23] - The Zigong lantern industry employs over 50,000 people year-round, with seasonal employment exceeding 100,000, highlighting the sector's economic significance [28] - The annual output value of the Zigong lantern industry is projected to exceed 6 billion yuan, with a dominant market share in both domestic and international markets [30]