Core Viewpoint - The competitive landscape among leading real estate companies is stabilizing, with Poly Developments maintaining its position as the industry leader in sales for 2025, achieving a sales figure of 2530.3 billion yuan, despite a year-on-year decline of 21.67% from 2024 [1][6]. Sales Performance - Among the 18 real estate companies that disclosed their December 2025 sales data, 13 companies reported month-on-month growth, with China Overseas Development and China Resources Land achieving significant sales figures of 398.32 billion yuan and 410 billion yuan, respectively [4][5]. - Poly Developments led the sales with 121.64 billion yuan in December, while China Overseas and China Resources followed closely with 398.32 billion yuan and 410 billion yuan [4][6]. Market Trends - The sales growth in December 2025 indicates a positive trend for the real estate market, with companies like Sunac China and China Resources Land showing remarkable month-on-month increases of 163.39% and 78.26%, respectively [5][6]. - The overall sales performance of major companies suggests a solid foundation for the real estate market's stability and growth expectations in 2026 [5]. Land Acquisition Strategies - Poly Developments has focused heavily on the Guangzhou market, with land acquisition payments reaching 648.24 billion yuan from 2023 to 2025, significantly higher than in Beijing and Shanghai [1][10]. - China Overseas Development has also concentrated its land acquisition efforts in first-tier cities, with 60.6% of its sales coming from major cities like Hong Kong and the four first-tier cities [9]. Company Resilience - Despite facing challenges, companies with over 100 billion yuan in sales, such as Poly Developments and China Overseas, have demonstrated strong operational resilience and effective governance, allowing them to navigate market fluctuations [6][7]. - The restructuring of debts for companies like Sunac China and Country Garden has shown progress, indicating a potential for recovery and stability in the sector [8].
超七成房企销售额环比增长!最新“成绩单”出炉,它仍是行业第一