上海“文旅商体展”联动 激发消费新活力

Core Viewpoint - Shanghai is actively promoting the integration of culture, tourism, commerce, and sports through various new scenarios and business models, enhancing consumer vitality in the city since the beginning of 2026 [1] Group 1: Cultural and Tourism Integration - The Wu'an Film Street in Shanghai features over 50 film-related tourist attractions and nearly 200 businesses, creating a "new consumption billion street" that offers unique experiences for visitors [3] - The first anime-themed cinema in Shanghai Meiluo City has attracted foot traffic, with a 7.6% year-on-year increase in revenue during the New Year holiday, highlighting the role of film in driving the integration of culture, tourism, and commerce [3] Group 2: Diverse Consumption Complexes - The Shanghai West Bank waterfront new district showcases vibrant multi-dimensional consumption complexes that integrate film, culture, tourism, performances, exhibitions, and sports [4] - The Yuyuan area features a popular Oriental aesthetic national trend street, while the Shanghai Performing Arts World connects 27 professional theaters and 116 new performance spaces, creating a complete chain of "viewing, consumption, and tourism" [4] Group 3: Red Culture and Tourism - Shanghai, as a significant birthplace of red culture, continues to attract tourists with its rich red cultural resources, such as the site of the First National Congress of the Communist Party of China and the Sinan Mansions [6] - The sales revenue of the cultural and creative store at the First National Congress site saw a year-on-year increase of over 90% during the New Year holiday, demonstrating the integration of red culture into daily life [6]