2025邮轮入境游“热辣滚烫” “文化+科技+服务”让中国消费市场成为购物热土
Yang Shi Wang·2026-01-13 12:40

Group 1 - The core viewpoint of the article highlights the significant growth in inbound tourism, particularly cruise tourism, in China, driven by the implementation of visa-free policies for foreign tourist groups [1][6] - In 2025, Shanghai's port received a total of 538 cruise ships, marking a 16.2% year-on-year increase, while Tianjin's international cruise home port welcomed over 400,000 passengers [1] - Xiamen's port saw a remarkable 129% year-on-year growth in cruise arrivals, showcasing the ongoing benefits of the policy [1] Group 2 - The "onboard inspection" rapid customs clearance has made inbound travel more convenient, with Shanghai's Wu Songkou Port achieving nearly 30,000 inbound and outbound passengers in a single day during the May Day holiday, a three-year high [4] - Tianjin's international cruise home port set a record with 15,000 passengers processed in one day on May 1, 2025, while Qingdao's cruise home port doubled its annual cruise calls compared to 2024 [4][7] Group 3 - The data from the platform research center indicates a 100% increase in inbound travel bookings in the first three quarters of 2025, with visa-free country orders surging by 153% and Russian visitor numbers increasing by 205% [6] - Major source countries for tourists include South Korea, Singapore, and Malaysia, which remain the top three [6] Group 4 - Cultural and regional characteristics are becoming core competitive advantages in attracting global tourists, with ports like Shanghai and Xiamen offering unique cultural experiences [8] - Shanghai has introduced deep experience projects such as "making soup dumplings," while Xiamen integrates local culture into travel itineraries [8] Group 5 - The cruise tourism sector is driving a surge in shopping, with foreign tourists increasingly favoring Chinese products, including electronics and cultural items [14][18] - The "cruise + cross-city shopping" trend is emerging, with over 60% of tourists opting for shopping routes that include Suzhou and Hangzhou from Shanghai [18] Group 6 - The upgrade of smart port services has enhanced visitor experiences, with Xiamen's new international cruise terminal capable of handling 800,000 passengers annually [19] - Innovations in cargo handling at ports have also improved efficiency, with Shanghai's port implementing a "pre-declaration + direct loading" model to stabilize international logistics [23]