抄了还亏？不敌胖东来，永辉超市算漏了什么？

Core Viewpoint - Yonghui Supermarket's attempt to replicate the "Pang Donglai model" has not yielded positive results, as it continues to face significant losses, with projected negative net profit for 2025 [1] Group 1: Imitation of the Pang Donglai Model - Yonghui has adopted superficial aspects of the Pang Donglai model, such as store design and service processes, but failed to grasp the underlying value distribution system and regional focus [2] - Initial changes attracted customers, with some stores seeing foot traffic increase by over 80%, but issues like price hikes and inadequate service led to customer dissatisfaction [2] - The disparity in employee compensation is stark, with Pang Donglai distributing over 90% of profits to employees, while Yonghui's employee incentives have been minimal, leading to dissatisfaction among staff [2] Group 2: Operational Challenges - Yonghui's strategy of closing stores to emulate Pang Donglai's "less is more" approach has resulted in significant one-time costs, amounting to tens of billions [3] - The company's nationwide expansion strategy has created a burden of high rental costs, contrasting with Pang Donglai's debt-free, self-owned property model [2][3] Group 3: Supply Chain and Market Position - Yonghui's supply chain reforms have been rushed, leading to inconsistent product quality and a lack of deep supplier relationships, which has negatively impacted customer experience [4] - The company faces external pressures from community group buying, fresh e-commerce, and warehouse membership stores, with over 60% of consumers shifting to online shopping [5] Group 4: Employee Value and Corporate Philosophy - Yonghui's underestimation of the importance of employees in retail has hindered its transformation efforts, as successful models prioritize employee welfare to enhance customer service [5][6] - Despite overall losses, some adjusted stores have become profitable, indicating that the direction is not entirely wrong, but the approach needs refinement [6] - The challenges faced by Yonghui highlight the need for a balance between capital logic and humanistic care, as well as between short-term financial results and long-term value [6]