Core Viewpoint - The traditional German luxury car manufacturers, known as "BBA" (Benz, BMW, Audi), experienced a significant decline in sales in the Chinese market for 2025, with a total drop of approximately 260,000 units, representing a decline of about 12.3% compared to 2024 [1][3][5]. Group 1: Sales Performance - In 2025, Mercedes-Benz delivered 551,900 units in China, a decrease of approximately 139,000 units, marking a decline of 19% [1][6]. - BMW's sales in China for 2025 totaled 625,527 units, down by about 89,000 units, reflecting a 12.5% year-on-year decline [1][12]. - Audi's total sales in China for 2025 were approximately 617,000 units, a decrease of about 32,000 units, resulting in a decline of 4.9% [1][17]. Group 2: Market Strategy and Future Plans - In response to declining sales, BBA plans to introduce numerous new and updated models in 2026, with Mercedes-Benz set to launch over 15 new and updated models, while BMW aims to release 20 new products in the Chinese market [3][29][34]. - BBA is accelerating its transformation and enhancing cooperation with local partners in China to improve competitiveness in the market [3][42]. Group 3: Competitive Landscape - The decline in BBA's sales is attributed to increased competition from domestic brands such as Tesla and emerging Chinese electric vehicle manufacturers, which have gained significant market share [17][18]. - The luxury market in China is experiencing a shift, with local brands offering competitive pricing and advanced technology, impacting the sales of traditional luxury brands [42].
BBA也卖不动了？国内一年少卖26万辆，宝马连续两年降超10%