奔驰：2026年在中国市场推超15款新车 继续推进数字化落地

Core Insights - In 2026, Mercedes-Benz plans to enhance its product offerings, luxury services, and customer experience in the Chinese market, with over 15 new and updated models expected to launch [1][2] - The luxury car market in China is facing challenges, particularly in the segment priced above 400,000 yuan, which is experiencing a contraction [1] - Despite market fluctuations, Mercedes-Benz has maintained a leading position in the luxury segment, with a reported global sales figure of 2.16 million units in 2025, including over 575,000 units sold in China [1] Group 1 - Mercedes-Benz will introduce over 15 new and updated models in 2026, including the new long-wheelbase electric GLC SUV and the next-generation S-Class [2] - The company aims to implement a product strategy focusing on both traditional and electric vehicles, ensuring a diverse lineup that caters to various luxury market segments [2] - The brand's flagship model, the Maybach GLS SUV, saw a nearly 14% increase in annual deliveries in 2025, indicating strong demand in the high-end luxury market [2] Group 2 - Mercedes-Benz has adjusted its business expectations in response to market changes and product lifecycle challenges, while still achieving its basic business goals [1] - The company plans to enhance its digital capabilities by rolling out multiple over-the-air software updates for vehicles equipped with the MB.OS operating system in 2026 [2] - AI-powered smart cockpit features and advanced driver assistance systems are set to be integrated across the entire product lineup within the next 12 to 18 months [2]