C&S(SZ:002511) Bei Jing Shang Bao·2026-01-13 13:51Core Viewpoint - The recent resignation of Liu Peng from key positions at Zhongshun Jierou is interpreted as a sign of potential dissatisfaction with his performance, particularly regarding the company's ongoing transformation and management changes [2][4]. Group 1: Management Changes - Liu Peng has resigned from multiple roles including President and Chairman of Zhongshun Jierou, with the company citing "personal career development plans" as the reason for his departure [3]. - Following Liu's resignation, Vice Chairman Deng Guanzhao will temporarily assume the role of Chairman until a new Chairman is elected [3]. - Liu Peng's tenure marked a shift towards professional management, moving away from family control, which has seen nearly 10 senior management departures since 2021 [3][4]. Group 2: Financial Performance - Zhongshun Jierou set ambitious targets for 2025, aiming for revenue of no less than 12.1 billion and net profit of no less than 300 million [4]. - The company's revenue and net profit have fluctuated in recent years, with revenues of 9.15 billion, 8.57 billion, 9.801 billion, and 8.151 billion from 2021 to 2024, and net profit dropping from 900.5 million in 2020 to 77 million in 2024 [5]. - The primary reason for the performance volatility has been attributed to rising raw material costs, which have significantly impacted profitability [5][6]. Group 3: Strategic Transformation - Zhongshun Jierou is attempting to diversify its product offerings beyond "living paper" to include a range of consumer goods such as sanitary napkins and cleaning products, although these new categories currently account for less than 2% of total revenue [6][7]. - The company aims to continue its transformation under new leadership, focusing on core business and exploring new growth avenues [8]. - The recent appointment of Gao Bo as the new President is seen as a strategic move to enhance management efficiency and cost control [8]. Group 4: Market Competition - The company faces intense competition in the paper products sector from established brands like Hengan International and Vinda International, which has affected its market position and profitability [8]. - Despite challenges, there are signs of recovery in 2025, with a revenue increase of 8.78% to 6.478 billion and a net profit surge of 329.59% to 230 million in the first three quarters [9].