Core Insights - The real estate market in China is showing signs of recovery as 13 out of 18 reported companies achieved month-on-month sales growth in December 2025, with notable performances from companies like China Overseas Land & Investment and China Resources Land [1][3][4] - Poly Developments maintained its leading position in 2025 with a total sales figure of 2530.3 billion yuan, despite a year-on-year decline of 21.67% compared to 2024 [6] - The trend of increasing sales is expected to stabilize market confidence and alleviate buyer concerns, contributing to a positive outlook for the industry [4][7] Company Performance - Poly Developments led the sales with 2530.3 billion yuan, followed by China Overseas at 2512.32 billion yuan, and China Resources Land at 2336 billion yuan [6][7] - In December 2025, China Resources Land achieved a sales figure of 410 billion yuan, while China Overseas reached 398.32 billion yuan, and China Merchants Shekou reported 258.44 billion yuan [3][4] - Companies like Sunac China and Country Garden, despite facing operational challenges, remained in the top ranks with sales of 368.4 billion yuan and 330 billion yuan respectively [7] Market Trends - The recovery in sales is uneven across different tiers of companies, with Sunac China showing a significant month-on-month increase of 163.39% in December due to a low base in November [4] - The second-tier companies (sales between 500 billion to 1000 billion yuan) averaged 646.4 billion yuan, while the third-tier (300 billion to 500 billion yuan) averaged 381.3 billion yuan [7] - The focus on land acquisition in first and second-tier cities is evident, with companies like China Overseas and Poly Developments significantly increasing their investments in these areas [8][9] Strategic Adjustments - Poly Developments has shifted its land acquisition strategy, increasing its focus on Shanghai while reducing investments in Beijing, with land payments in Shanghai surpassing those in Beijing in recent years [9] - The overall strategy of major companies emphasizes deepening land reserves in key urban areas, which is crucial for sustaining sales performance [8][9]