代州黄酒品牌门店联合开业 以酒为媒促消费助文旅

Core Viewpoint - The joint opening of 11 brand stores in Daizhou aims to activate the consumer market and promote the integration of culture and tourism through the medium of Huangjiu (yellow wine) [3][16]. Group 1: Event Overview - The joint opening event was organized by the Daizhou Huangjiu Industry Association and took place on January 11, featuring simultaneous activities in both the new city and ancient city districts [3][16]. - The event included various brand stores such as Qianyuan Store, Fenbai Dai Huang Specialty Store, and Huangjiu Flagship Store, located in key areas like Xinfeng Community and the Ancient City Tourist Center [7][16]. Group 2: Activities and Engagement - The opening ceremony featured cultural explanations of Huangjiu, free tastings, and guided tasting services, allowing citizens and tourists to experience the brewing heritage and rich flavor of Daizhou Huangjiu [16]. - The atmosphere was festive, with local leaders, industry representatives, and cultural scholars participating in the event, promoting the slogan "Come to Daizhou, eat braised fish, drink Huangjiu, and celebrate the folk year" [7][16]. Group 3: Future Plans and Goals - The event is seen as a practical step towards high-quality development in the cultural tourism industry, aiming to accumulate experience and explore operational models for the market-oriented development of Daizhou Huangjiu [16]. - Future plans include expanding the brand store layout to attract domestic and international tourists, enhancing the local cultural tourism experience [16].