Zhong Guo Jing Ying Bao·2026-01-13 14:48Group 1 - Major banks in China have launched "asset enhancement" activities to attract funds, with rewards exceeding 3000 yuan for qualifying customers [1][2] - Agricultural Bank of China has introduced a program where customers can earn rewards based on the increase in their average financial assets, with a notable example being a reward of 2,400,000 points for an increase of over 6 million yuan [2] - Other banks, including Beijing Bank and Nanjing Bank, are also participating in similar initiatives, aligning with the traditional marketing peak period known as "opening red" [3] Group 2 - The marketing strategies are focused on high-net-worth individuals and effective customers, aiming to expand the base of quality clients and enhance their overall contribution [3] - There is a growing trend of "sheep shearing" tactics among customers, where individuals exploit promotional offers without maintaining high balances, prompting banks to consider how to manage this behavior effectively [4] - Banks are recognizing the potential value of the "sheep shearing" group, suggesting that their participation can generate market interest and attract more potential clients [4]