小红书与美团达成“红美计划”

Group 1 - The core point of the article is that Xiaohongshu has partnered with Meituan to launch the "Hongmei Plan," allowing Meituan's merchants to advertise on Xiaohongshu, facilitating direct consumer engagement with pharmaceutical brands [1] - The first phase of this initiative focuses on the pharmaceutical industry, with brands such as Kuai Ke, Xiao Kui Hua, and Fen Bi De participating in the trial [1] - This partnership marks the first collaboration between Xiaohongshu and an instant retail platform, following previous agreements with e-commerce platforms like Taobao Tmall and JD.com [1]