MIHF(SH:600337) Bei Jing Shang Bao·2026-01-13 15:08Core Viewpoint - The home furnishing industry is undergoing a deep adjustment period, leading to the accelerated elimination of inefficient production capacity. Companies like Meike Home are seeking new breakthroughs through cross-industry transformations and acquisitions to navigate this challenging landscape [1][3]. Financial Performance - Meike Home expects a negative profit total for 2025, with a projected net profit loss for shareholders. In the first three quarters of 2025, the company reported revenue of 2.223 billion yuan, a year-on-year decline of 10.10%, and a net profit loss of 220 million yuan [3][4]. - The company's revenue has been on a downward trend since 2020, with cumulative net profit losses of 1.625 billion yuan from 2022 to 2024. Historical revenue figures show a decline from 5.588 billion yuan in 2019 to 3.395 billion yuan in 2024 [5][6]. Operational Adjustments - Meike Home has decided to suspend operations at its subsidiaries in Tianjin due to an average production capacity utilization rate of less than 20%. This move aims to optimize idle capacity and reduce losses while accelerating strategic transformation [4][6]. - The company is also reducing its number of stores from 471 to 327 between 2022 and 2024, indicating a strategic shift to address inefficiencies in its traditional large-store model [6]. Strategic Transformation - Meike Home is planning to acquire 100% of Wande Guangdian, a company focused on high-speed copper cable, as part of its strategy to enter the AI computing power sector. This acquisition is seen as a way to diversify and enhance the company's growth potential [7][8]. - The AI market is experiencing rapid growth, with projections indicating a 20% increase in general computing power and a 43% increase in intelligent computing power in China by 2025. This presents a significant opportunity for Meike Home's strategic pivot [7][8]. Industry Context - The home furnishing industry is witnessing increased brand differentiation, and Meike Home's actions reflect a proactive approach to navigate the cyclical challenges faced by traditional enterprises. The success of its transformation will depend on effective resource integration and balancing core business recovery with new business expansion [3][8].