电商平台要让老年人“买得到用得好 ”

Group 1 - The core viewpoint of the article emphasizes the need for e-commerce platforms to optimize their services for the elderly, particularly by establishing dedicated channels and simplifying operational processes to better meet the diverse needs of senior consumers [2][3] - The Chinese government is actively promoting the development of the silver economy, with a series of measures being introduced to enhance the elderly's access to various services and products, indicating a significant shift towards prioritizing this demographic [2][3] - The article highlights the importance of addressing the "digital divide" that currently exists, as many online platforms are primarily designed for younger users, making it difficult for seniors to navigate and utilize these services effectively [3][4] Group 2 - E-commerce platforms are encouraged to redefine their user base by prioritizing elderly consumers, which involves not just creating new categories but also ensuring that the entire service experience is tailored to their needs [5] - The rise of the silver economy has led to the emergence of unscrupulous businesses targeting seniors under the guise of providing suitable products, thus emphasizing the need for e-commerce platforms to protect elderly consumers from exploitation [5] - The role of e-commerce platforms is evolving beyond mere commercial entities to become essential public infrastructure, highlighting their responsibility to ensure equitable access for the aging population in the digital age [5]