U.S. Vehicle Brand Loyalty Climbs to Five-Year High in 2025, According to LexisNexisRisk Solutions

Third annual U.S. Automotive Brand Loyalty Analysis shows brand affinity remains steady despite higher vehicle prices, expanding EV options and shifting fuel incentives ATLANTA, Jan. 13, 2026 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics for the insurance and automotive industries, announced that U.S. vehicle brand loyalty remains steady at 51.4% in 2025, according to its third annual U.S. Automotive Brand Loyalty Study. The year-end analysis shows brand affinity resil ...