智能化爆发前夜，智界汽车正在经历一场从1到100的品牌跃升战

Core Viewpoint - The appointment of Zhao Changjiang as the Executive Vice President of Zhijie marks a significant shift in the smart automotive industry, indicating a transition from electrification to intelligence, where experienced managers are becoming crucial for companies mastering core smart technologies [1][2]. Group 1: Industry Trends - The smart automotive industry is entering a golden development period, with the Ministry of Industry and Information Technology granting licenses for L3-level conditional autonomous driving vehicles, removing key barriers for technology implementation [1]. - The integration of technology companies and manufacturing capabilities is essential for survival in the smart automotive era, as seen in Zhao's focus on Huawei's comprehensive capabilities in smart hardware and software [2]. Group 2: Zhijie's Strategic Positioning - Zhao aims to position Zhijie as a "smart pioneer," differentiating it from traditional automakers still transitioning to electrification and new forces facing homogenization [4]. - The Zhijie V9, as the first MPV based on Huawei's DriveONE platform, is seen as a critical product for the brand's success, with expectations to surpass existing flagship MPVs [4]. Group 3: Competitive Landscape - The high-end MPV market is highly competitive, with brands like Buick GL8 and Tengshi D9 leading in sales, necessitating Zhijie's reliance on technology and a robust marketing and service system to establish a foothold [5][6]. - Zhao's understanding of high-end MPV user needs is crucial for Zhijie's success, emphasizing the need to integrate successful experiences from Tengshi with Huawei's smart ecosystem [5]. Group 4: Global Expansion Strategy - Zhijie's first international market is likely to be Southeast Asia, a region with increasing acceptance of smart technology and no dominant high-end smart brands, providing a strategic opportunity [9]. - The challenges of establishing brand recognition and a localized service system in Southeast Asia are acknowledged, with a phased approach to brand awareness, infrastructure, and service channels proposed [9]. Group 5: Brand Development and User Engagement - Zhao emphasizes the importance of user participation in brand co-creation, shifting the brand's identity from a company-centric to a user-centric model, which is vital in the smart era [10]. - The goal is to create a unique "AI era user-friendly system" that integrates products, services, and experiences, leveraging Huawei's technology and Chery's manufacturing stability to address growth and user engagement challenges [10][11].