北京商业论坛解码消费新赛道

Core Insights - The emerging force centered around fashion consumption is significantly shaping the commercial competitiveness of cities and unlocking infinite possibilities for future development [1] - The 2025 Beijing Commercial Forum will focus on "Trendy Transformation: New Demand and New Supply," highlighting the dynamics of emerging consumption and its impact on Beijing's commercial landscape [1] Group 1: Emerging Consumption Trends - Emerging consumption is driving a transformation in Beijing's commercial landscape, moving from traditional transaction spaces to integrated environments [1] - Trends such as fashion consumption and emotional consumption are gaining traction, showcasing strong market potential and becoming key pathways for elevating Beijing's commercial quality [1][2] - The "14th Five-Year Plan" emphasizes the importance of new demand leading to new supply, creating a dynamic interaction that shapes the future commercial landscape [1] Group 2: Blue Book Insights - The annual report "2025 Beijing Commercial Development Blue Book" will present new consumption logic, scenarios, and dynamics, focusing on "Emotional Value," "Scenario Innovation," and "Cultural Cross-Border" [2] - The report highlights a shift in consumer behavior from "functional satisfaction" to "experience enhancement," with emotional value activating consumption momentum [2][3] - Unique local shops are creating distinctive Citywalk routes, becoming landmarks that integrate culture, commerce, and tourism in Beijing [2] Group 3: Forum Agenda and Collaborations - The forum will address market trends in fashion consumption, pet economy, and trendy toys, providing insights into business model iterations and user operations [3] - A strategic cooperation agreement will be signed between the "Top Ten Commercial Brand Activities" committee and Ningbo Bank Beijing Branch to explore how financial services can better meet consumer needs [3] - The forum aims to answer questions about the future direction of Beijing's commercial landscape and how fashion will reshape consumption [3]