贵州茅台酒股份有限公司第四届董事会2026年度第一次会议决议公告

Group 1 - The core viewpoint of the article is the approval of the 2026 market-oriented operation plan for Guizhou Moutai, aimed at adapting to market and consumer changes while enhancing the marketing system [3][4] Group 2 - The board meeting was held on January 13, 2026, with all seven directors present, and the meeting complied with relevant laws and regulations [2] - The approved market-oriented operation plan includes a product system that returns to a "pyramid" structure to better meet diverse consumer needs [3] - The product tiers include "base" products focusing on social consumption, "waist" products like premium and zodiac Moutai, and "top" products that maintain high-end value [3] Group 3 - The operation model shifts from a traditional "self-sale + distribution" to a multi-dimensional marketing system including "self-sale + distribution + consignment + consignment" [4] - The channel layout consists of five parallel channels: wholesale, offline retail, online retail, catering, and private domain, aiming for a consumer-centric ecosystem [4] Group 4 - The pricing mechanism is market-oriented, with a dynamic adjustment system for retail prices based on self-sale prices [4][6] - Specific retail prices for various Moutai products are listed, with the 2026 500ml Moutai priced at 1499 yuan per bottle, and previous years' prices provided for comparison [5]