Sou Hu Cai Jing·2026-01-13 19:26Core Viewpoint - Shanghai Vanke and Fuxing Group are reportedly looking to sell the Shanghai Vitality City shopping center for 2.2 billion yuan, indicating a significant shift in the commercial real estate landscape in Shanghai [2][8]. Group 1: Project Overview - Shanghai Vitality City is a six-story commercial complex with a total area of approximately 109,200 square meters and a rental area of 57,800 square meters, achieving a rental rate of 97% [6][7]. - The project is strategically located at the intersection of three towns in Pudong, with direct access to Metro Line 11 and 18, and is surrounded by over 100,000 households within a three-kilometer radius [7]. - Since its opening in December 2019, the center has positioned itself as a "city family living room," attracting over 1.424 million visitors annually and generating sales of 1.525 billion yuan in 2023 [7]. Group 2: Company Strategies - Vanke is under significant debt pressure, leading to a strategy of asset divestment, including the sale of multiple large shopping centers across various cities [9][10]. - Fuxing Group's decision to sell is part of a broader strategic shift, focusing on core businesses like jewelry and fashion while divesting non-core assets due to declining performance in the real estate sector [12][13]. - The sale of Shanghai Vitality City reflects both companies' need to adapt to changing market conditions and financial pressures, marking a pivotal moment in their operational strategies [13].