Tesla Targets Europe's Value Buyers With New Long Range Model Y

Core Insights - Tesla has launched the new Model Y Standard Long Range RWD in Europe, featuring a WLTP range of 657 km, making it the most efficient Model Y to date [1][9] - The Model Y Standard is aimed at cost-conscious buyers seeking a larger vehicle without premium features, appealing to families and active lifestyles [2][5] - The vehicle is equipped with Tesla's AI4 computer, preparing it for future Full Self-Driving capabilities, enhancing long-term value for buyers [3][9] Pricing Strategy - The Model Y Standard is priced at €39,990 in most EU countries, offering a range of 534 km, while the Premium Long Range RWD is priced at $49,990, providing better range and more features [4] - Tesla's pricing strategy is designed to attract buyers in a competitive European EV market, where demand for electric SUVs is increasing [5] Competitive Landscape - Hyundai has expanded its IONIQ lineup with the IONIQ 9, a three-row electric SUV featuring a 110.3 kWh battery and a WLTP range of up to 620 km [6] - XPeng has launched the G6 and G9 models, utilizing next-gen 800V architecture for ultra-fast charging, with ranges of up to 585 km for G9 and 535 km for G6 [7] Stock Performance - Tesla shares have increased by 41.5% over the past six months, outperforming the industry growth of 40% [8] - The stock currently trades at a forward price-to-sales ratio of 14.16, above the industry average and its own five-year average, with a Growth Score of B [10]