Tesla(US:TSLA) Xin Lang Cai Jing·2026-01-13 19:50Group 1 - The core point of the article highlights a significant promotional wave in the new energy vehicle market at the beginning of the year, with major brands like BMW, Tesla, and Xiaomi offering substantial discounts and financing options to attract customers [2][3][4]. - Multiple car manufacturers have initiated a "letting go" strategy in response to changes in the new energy vehicle purchase tax policy, which is set to halve the tax exemption for vehicles priced below 300,000 yuan [3][6]. - The promotional activities include cash discounts, interest-free loans, and tax subsidies, with some brands offering up to 24% price reductions on various models [2][5]. Group 2 - The new energy vehicle market is undergoing a rapid "reshuffle," driven by the impending changes in purchase tax policies and new battery safety standards set to take effect in July 2026 [6][7]. - Industry insiders suggest that the current promotional wave reflects deeper changes in competitive dynamics, indicating that the market will face a "triple test" of policy regulation, technological upgrades, and market selection in 2026 [7]. - The ongoing promotional efforts are seen as a short-term strategy to boost sales while also preparing companies for the upcoming industry transformation, with a potential increase in the "Matthew effect" where brands lacking core technology and cost control may struggle to survive [7].