激活文旅IP的生命力（延伸阅读）

Core Insights - During the "14th Five-Year Plan" period, China's cultural industry is steadily advancing towards high-quality development, with the creative transformation and innovative development of cultural tourism IP becoming key engines [1] - The integration of cultural resources and market consumption serves as a bridge, activating the cultural creative, digital content, and brand licensing industries through deep exploration and modern interpretation of cultural values [1] Group 1: Trends and Developments - Systematic, digital, and integrated approaches are emerging as new trends, with local cultures being deeply cultivated to create recognizable and emotionally connected IP systems [1] - Cities like Chongqing with "Magical Mountain City" and Xi'an with "Prosperous Tang Atmosphere" have gained popularity, leveraging landscapes and historical narratives to enhance experiential appeal [1] - Super IPs like the Forbidden City and Dunhuang continue to innovate, with cultural products, digital exhibitions, and cross-industry collaborations revitalizing excellent traditional culture [1] Group 2: Technological Empowerment and Industry Integration - The widespread application of new technologies is a highlight, facilitating the expansion of IP from physical to digital spaces, leading to the emergence of digital collectibles, online immersive performances, and metaverse projects [1] - The collaboration between cultural tourism IP and industries such as film, animation, and gaming is continuously strengthening through co-creation of stories, image licensing, and scene integration [1] Group 3: Future Outlook - Looking ahead to the "15th Five-Year Plan," the cultural tourism IP is expected to drive the cultural industry forward, requiring a foundation in cultural richness and a bold embrace of transformation [1] - Continuous efforts are needed in areas such as deepening connotations, technological leadership, cross-industry collaboration, and international expression [1] - The goal is to create a complete ecosystem encompassing creativity, products, operations, and marketing, shaping immersive, interactive, and personalized experiences in cultural tourism consumption, and promoting the "going out" of Chinese cultural tourism IP with a more vibrant IP matrix to drive industry prosperity [1]