车市2025｜反“内卷”、闯关L3，十大热词看行业进化轨迹

Core Insights - In 2025, the focus of competition in China's automotive industry shifts from domestic market share battles to global competition centered on technology, systems, and regulations [1] - The industry is moving towards sustainable value creation, with a significant emphasis on technological innovation and user experience [4] - Key developments include advancements in solid-state batteries and megawatt fast charging technology, aimed at addressing electric vehicle range and charging anxiety [1][16][20] - The trend of "going global" deepens into full value chain localization, while listings attract international capital to reshape the global industry landscape [1][22][24] Group 1: Order Restoration - A "revolution of order" is underway in the automotive industry, countering the detrimental effects of endless price wars that have driven profits to historical lows [2][3] - The government has initiated corrective actions against "involution" competition, with measures including price monitoring and cost investigations [3][4] Group 2: Anti-Involution Measures - The average profit margin in the industry fell to around 4% due to aggressive price wars, prompting a government response to restore healthy competition [3] - A collective commitment from 17 automakers to enforce a 60-day payment term for suppliers was established to stabilize the supply chain and improve cash flow for smaller enterprises [5][6] Group 3: Second-Hand Vehicle Regulations - The "zero-kilometer used car" issue has been addressed, with regulations requiring that exported vehicles labeled as "used" must provide after-sales service commitments and parts supply guarantees [7][8] Group 4: Intelligent Driving Advancements - The automotive industry in China is transitioning from the demonstration phase of intelligent driving to large-scale application and regulatory commercialization [9] - The penetration rate of L2-level assisted driving features in new vehicles reached approximately 64% by Q3 2025, with major automakers standardizing high-level assisted driving in key models [11][12] - The first L3-level automated driving models received conditional approval for road testing, marking a significant legal milestone in the industry [13][14] Group 5: Technological Innovations - The path to solid-state battery commercialization has become clearer, with major automakers announcing production timelines and breakthroughs in technology [17][18] - Megawatt-level ultra-fast charging technology has advanced significantly, with BYD achieving a charging power of 1 megawatt, enabling rapid charging capabilities [20] Group 6: Global Market Dynamics - Chinese automakers are entering a new phase of globalization, focusing on local production and high-end branding to navigate trade barriers [22][23] - A wave of listings in international capital markets is providing substantial funding for Chinese automakers, enhancing their global competitiveness [24][25]