3 6 Ke·2026-01-14 00:27Core Insights - Kuaishou is set to launch a new app called "Kuaishou Circle," which will serve as a life service information platform, focusing on services such as recruitment and home services, akin to 58.com [1][4] - Didi has also entered the life services sector by adding independent sections for home services and moving services within its Didi Chuxing app, indicating a deeper engagement in this market [1][5] Industry Trends - The local life service market is expanding beyond traditional group buying and food delivery, with major players like Kuaishou, Didi, Meituan, Douyin, and JD.com intensifying their efforts in this space [2][3] - The competition is shifting from merely acquiring traffic to enhancing service capabilities and ecosystem collaboration, as the market for local life services is projected to be worth trillions [14][15] Competitive Landscape - Kuaishou and Didi are accelerating their entry into the local life service market, leveraging their existing user bases and operational experiences to explore new growth engines [4][5] - Didi's strategy includes offering competitive pricing for cleaning services and utilizing its ride-hailing drivers for additional service roles, which may lead to challenges in service quality and standardization [10][12] Challenges and Opportunities - The local life service sector faces significant challenges, including the need for service standardization and quality control, as exemplified by the struggles of 58.com [11][13] - Companies like JD.com are attempting to address these issues through direct control over service quality and training, contrasting with the third-party model adopted by many competitors [12][13] Market Dynamics - The competition in the local life service market is becoming increasingly complex, with new entrants like Kuaishou and Didi joining established players, leading to a more fragmented landscape [3][14] - The focus on lower-tier cities is growing, with data indicating that online penetration rates for local life services in new tier cities are outpacing those in first-tier cities [15][16]