AI的入口变革与供给爆炸将重塑互联网产业逻辑
Tai Mei Ti A P P·2026-01-14 00:43

Core Insights - The internet industry is at the beginning of a structural transformation driven by AI, which will redefine interaction forms, business models, and value assessment systems by 2026 [1] - AI Agents and AIGC (AI-generated content) will collaborate to reshape the underlying logic of industries, marking a shift from traditional app-based user engagement to intent-driven interactions [2][5] Group 1: AI Agents and User Interaction - AI Agents will fundamentally change the flow distribution model, moving from traditional app matrices focused on user time consumption to efficient understanding and execution of user intent [2] - The transition from graphical user interfaces (GUI) to intent user interfaces (IUI) signifies a new era of human-computer interaction [2] - In 2025, 81.5% of newly launched AI applications will integrate as plugins within existing ecosystems, indicating a shift from plugin-based AI to system-level AI [2] Group 2: Competitive Landscape - Major tech companies are competing for the AI Agent entry point, which is expected to become an operating system-level traffic hub [4] - Google and OpenAI are enhancing their platforms to seamlessly integrate third-party services, while Alibaba, ByteDance, and Tencent are developing their own AI agents to connect various ecosystems [4][5] - The competition is fundamentally about migrating from attention economy to efficiency economy, where the most successful companies will be those that create indispensable entry points [5] Group 3: AIGC and Content Supply - AIGC is expected to lead to an explosion in content supply, lowering the production threshold for various content types to near-zero marginal costs [6] - The abundance of content will result in a devaluation of mediocre content, while high-quality, emotionally resonant, and culturally unique content will become more valuable [6] - Content consumption will evolve from passive viewing to active engagement, with new forms of interactive content emerging to fill the time saved by AI Agents [6] Group 4: Industry Impacts - In the gaming sector, AI is transitioning from a supportive tool to a core engine driving gameplay innovation, significantly enhancing asset generation efficiency [8] - The domestic gaming market is projected to reach a record revenue of 350.79 billion yuan in 2025, setting the stage for a significant year in 2026 [9] - In the film industry, competition among AI video models is intensifying, with companies focusing on industrialization and controllability to reshape the production chain [11] Group 5: Advertising and Efficiency - The transformation in the internet industry necessitates a closed-loop business model, with advertisers increasingly focusing on return on investment (ROI) [12] - Programmatic advertising platforms that leverage AI for precise matching and real-time optimization are outperforming the market [12] - Companies like AppLovin are experiencing significant revenue growth, indicating a shift in advertising from an art to a data-driven science [12] Group 6: Investment Opportunities - Investment opportunities are polarizing, with one side focusing on "entry builders" that can integrate large ecosystems and understand user intent, such as Alibaba, Tencent, and ByteDance [13] - The other side includes "supply cores" that possess scarce content and emotional connection capabilities, highlighting the value of top IPs and trusted brands [13] - Specific companies to watch include Giant Network, Century Huatong, and Kyeong Network in gaming, as well as Light Media and Huace Film in the film sector [13]

AI的入口变革与供给爆炸将重塑互联网产业逻辑 - Reportify