Hongqi Chain(SZ:002697) 3 6 Ke·2026-01-14 00:57Core Viewpoint - The discussion around the sugar content in American milk tea, particularly the "200% sugar" option from the brand Mixue, has sparked widespread interest and debate on social media, revealing differing consumer preferences and perceptions of sweetness between American and Chinese markets [1][2][4]. Group 1: Sugar Content in American Milk Tea - A viral video highlighted that some American milk tea drinks contain excessive sugar, leading to shock among viewers who compared it to lower-sugar options available in China [2][4]. - Multiple short video creators have contributed to the narrative that Americans have a strong preference for sweet beverages, with exaggerated claims about sugar levels in popular drinks [4]. Group 2: Insights from Interviews with Brands - Interviews with ten tea brands operating in the U.S. revealed that many do not offer significantly higher sugar options than their Chinese counterparts, with standard options including 100%, 70%, 50%, 30%, and 0% sugar levels [6][8]. - The majority of consumers in these brands' U.S. locations prefer lower sugar options, with 80% choosing 70% sugar or less, indicating a health-conscious trend among younger demographics [8][10]. Group 3: Consumer Preferences and Market Strategy - The presence of high-sugar options like "200% sugar" is seen as a marketing strategy to cater to a niche market rather than a reflection of general consumer demand [10][11]. - Some brands have noted that while American consumers may tolerate higher sugar levels, the actual demand for such options is limited, and many consumers prioritize health [13][15]. Group 4: Health Trends in New Tea Brands - New tea brands entering the U.S. market are focusing on health-oriented strategies rather than high-sugar offerings, reflecting a shift in consumer preferences towards healthier options [15][17]. - Brands are advised to tailor their sugar levels based on the target market, with urban areas showing a preference for lower sugar content while suburban areas may allow for sweeter options [17][19]. Group 5: Cultural Reflections - The expansion of Chinese tea brands into the U.S. market serves as a cultural reflection of differing attitudes towards sweetness, emphasizing the importance of balancing taste and health in product offerings [19].