十个勤天、许翠花登顶，天猫报告揭秘年度十大破亿“新势力”品牌

Core Insights - Tmall's 2025 New Brand Development Report indicates that over 150,000 quality new merchants launched brands on Tmall in the past year, marking a historical high for brand creation [1] - The number of brands achieving over 100 million yuan in sales in their opening year increased by over 40% year-on-year [1] - Among new brands established within three years, 276 achieved over 100 million yuan in annual sales, and 5,026 surpassed 10 million yuan [1] Industry Breakdown - The top ten industries with the most new brands achieving over 10 million yuan in sales include apparel, home appliances, home decoration, 3C digital products, health, sports and outdoor, maternal and infant products, home goods, food and fresh produce, and jewelry [1] - Notable brands that achieved over 100 million yuan in sales on Tmall in 2025 include Tenko Qintian, Tongpin, Xu Cuihua, Kutaike, Xiaoban Furniture, Junpei, LiberLive, Juequling, PANE, and CrzYoga, each leading in their respective niche markets [1][4] Regional Insights - The cities with the highest number of new merchants include Guangzhou, Shenzhen, Jinhua, Hangzhou, Quanzhou, Xiamen, Wuhan, Xuzhou, Dongguan, and Zhengzhou, with Guangzhou leading for three consecutive years [4] - In 2025, over 18,000 new merchants opened stores in Guangzhou, doubling the number from 2023 [4] Strategic Initiatives - Tmall plans to implement a "supporting excellence" strategy in 2025, focusing on brands with originality and creativity that can drive consumer demand and retain users [8] - Different support policies are provided based on the stage of new brands, including the "Blue Star Plan" for new merchants and the "Treasure New Brand" initiative to help brands grow from 1 to 10 [8] - The report also identifies 50 blue ocean opportunity sectors for 2026, including smart robots, AI glasses, skin science, personalized makeup, and more, indicating significant growth potential in these areas [8]