申万宏源:维持361度“买入”评级 流水延续双位数增长
Zhi Tong Cai Jing·2026-01-14 02:04

Core Viewpoint - The company maintains a "buy" rating for 361 Degrees (01361), highlighting its deep commitment to the sports industry for over 20 years and recent acceleration in product, brand, and channel enhancements, which are expected to drive growth above industry averages and increase market share [1] Group 1: Financial Performance - In Q4 2025, the retail sales of adult and children's apparel increased by approximately 10% year-on-year, continuing the growth trend from previous quarters, with e-commerce sales showing high double-digit growth, outperforming expectations [2] - The discount rate remained stable at 7-7.1, consistent with Q3 trends, and the inventory turnover ratio was maintained at a healthy level of 4.5-5 times, indicating robust operational conditions [3] Group 2: Store Expansion - The number of super stores reached 126 by December 31, 2025, exceeding expectations, with the first overseas super store opening in Cambodia, marking a significant step in international expansion [4] - Super stores, with sizes ranging from 800 to 1200 square meters, have a customer acquisition rate of 60%-70% and a higher sales rate compared to traditional stores, while also reducing operational costs [4] Group 3: Product Development and Marketing - The company focuses on high-quality, rapid product iteration and competitive pricing, launching new products in the running and basketball categories, including the "Flying Burn 5" and signature shoes for athletes, which have shown strong sales conversion [5] - Marketing efforts include strategic partnerships with the Asian Olympic Council and other organizations to enhance brand visibility and support international sports events [5] Group 4: Outdoor Market Strategy - The One Way brand, established in Finland, is being repositioned to capitalize on the outdoor trend, with new store openings and a product line adjustment to meet current market demands [6] - Plans for 2026 include launching more footwear and women's products to tap into the growing outdoor market, potentially creating a second growth curve for the company [6]