Group 1 - The national performance market is experiencing a vibrant start to the new year, with a variety of high-quality performances available, boosting local cultural and tourism consumption [1][4] - In Beijing alone, over 839 offline performances took place during the New Year holiday, including 69 high-quality concerts as part of the "Jingcai New Year Concert" series [1] - The "观演+旅游" (performance + tourism) model is gaining popularity, with many young audiences traveling to cities specifically for performances, enhancing local tourism [7][11] Group 2 - The performance economy is significantly driving related sectors, with large-scale performances in 2025 generating ticket revenue of 32.448 billion yuan and attracting 43.3858 million attendees [13] - The integration of technology in small theaters is creating immersive experiences that appeal to younger audiences, combining performances with tourism and dining [14][24] - In Hunan, innovative performances like the immersive drama "恰同学少年" are utilizing technology to enhance audience engagement and create unique cultural experiences [16][20]
演出地变旅游打卡地 一场表演带热一座城市的文旅消费
Yang Shi Wang·2026-01-14 02:16