中国游、中国购新意十足 “冰雪+”“邮轮+”“国潮IP”成为圈粉全球游客核心竞争力

Group 1: Inbound Tourism Trends - The inbound tourism market in China is experiencing a surge, particularly with Southeast Asian travelers drawn to winter activities like ice and snow experiences [1][3] - Harbin has become a hotspot for cross-border tourism, with new international flight routes and a significant increase in passenger traffic, showing over 30% growth in inbound and outbound traffic since New Year's [3][10] - Tourists from various countries, including Thailand and Australia, express their excitement about the unique winter scenery and cultural experiences available in China [5][7] Group 2: Cultural and Recreational Experiences - In addition to winter sports, cultural experiences such as the Qiang ethnic culture in Sichuan are attracting foreign visitors, highlighting the integration of local culture with tourism [13][15] - The winter fishing activities in Heilongjiang have also gained popularity among foreign tourists, showcasing local traditions [10][8] Group 3: Cruise Tourism Growth - Cruise tourism has seen significant growth, with major ports like Shanghai, Tianjin, and Xiamen reporting increased passenger numbers, including a 16.2% rise in Shanghai's cruise traffic [15][18] - The combination of cruise travel with shopping experiences is becoming a new trend, with tourists engaging in cross-city shopping while enjoying their cruise [18][21] - Cultural and regional characteristics are being leveraged to enhance the appeal of cruise tourism, with various ports offering unique local experiences and activities [24]